Ugah B'Ahavaעוגה באהבה · Cake Love

Warm apple cake, straight from the oven on the cart

Ugah B'Ahava is a wooden cart that bakes single French apple cakes on the spot and serves good coffee with them. The carts will be run by IDF veterans.

We are setting up. The first cart is not out yet.

Want a cart at your place? Talk to us

The cake

French apple cake is mostly apples and a little batter: soft apple slices, a rich butter batter and caramelised edges.

Ours are single-portion cakes, baked on the cart in front of you. Eat it warm on the spot, or take it home in a card box with a window.

What happens at the cart

  1. Peel

    Fresh apples are peeled and cut on the cart, for every batch.

  2. Mix

    The batter arrives in ready portions, so there is no weighing and no recipe to remember.

  3. Bake

    About twenty-five minutes in the cart's oven. The smell does the rest.

  4. Serve

    Warm, with icing sugar, and a coffee beside it.

Why veterans

Many IDF veterans are looking for work they can do at their own pace: outdoors, with their hands, with a clear task that has a beginning and an end.

One cart, a short menu and work that repeats were chosen for exactly that. We are starting with one cart, to learn with the veterans what works before we grow.

A veteran? Talk to us

For companies and institutions

We have not started yet, but we are happy to talk now. These are the three ways we are planning:

  • A cart at your site

    A tech park, campus or hospital. We need a sheltered spot of about two metres by one and a half, where people walk past, and a power supply. We will check the power together.

    Message us about this on WhatsApp
  • A cart for an event

    A team day, a conference or a company event. The cart arrives, bakes on the spot and serves your guests.

    Message us about this on WhatsApp
  • Holiday gifts

    Cakes in window boxes, with a card about who baked them. Apple cake suits Rosh Hashana especially well.

    Message us about this on WhatsApp

Questions

When does the first cart open?

There is no date yet. We will post it here as soon as there is one.

Where will the cart be?

That is not decided. If you have a place that might suit, we would like to hear about it.

I am a veteran. Do I need baking experience?

No. You learn what you need with us. Talk to us and we will tell you what we are planning.

How can I help?

A place for a cart, an event booking, or an introduction to someone we should meet. Even one conversation helps.

Talk to us

+972 50 838 1063

By phone or WhatsApp, about anything.

Send a WhatsApp message